May 20, 2008

What You Do Today - You Reap Tomorrow

Start marketing early
What You Do Today - You Reap Tomorrow
I keep running into examples of how choices people made early in their careers impact them later in life. Obviously hindsight is 20/20 but there is something to be said about long-term vision. Here are some examples -

The business world works on relationships. Who you know matters - big time! And sales is all about making connections. You are making connections to sell, to find other customers and to just be plugged in. Do those relationships pay out? Absolutely! If you want to start your own business, move up or out - relationships will make a difference.

Marketable Competency
You may be great at what you do but does that translate into marketable skills. If you are in IT - do you understand the online space - Web 2.0, web services, graphic design, site setup, web architecture, web analytics? The web is a known technology interface and competency in this space can be leveraged to start a business, seek career growth or move across industries (everyone needs a website). Conversely - if you are the SME on the backend/legacy application - how do you translate that into a marketable competency? Think about it.

You may have the greatest product or the best service but if you can't market it - you will probably not sell it. Marketing is evident in every aspect of life. You are a brand and you have to market yourself at work everyday. To seek a better or different job - you have to market yourself to a new customer. To get your business venture off the ground - you have to market it. If you have an opportunity, learn marketing. It will serve you well - again and again.

If you have a vision for where you want to be tomorrow - great. If not - it may be worthwhile to ponder where you want to be and how today will help you get there.

(Photo courtesy - Flickr)

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